Fritz Butcher Shop is a locally owned butcher shop that has been in the area for over 20 years. In the last couple of years the amount of your customers has declined in spite of the great services offered by your butcher shop. A further investigation revealed that you are not advertised on the internet. You are missing out on a whole demographic of customers that you could be serving. Internet marketing will allow for cheap or nearly free advertising and promotion of your business. I believe this will increase the butcher shops business and save your business from being closed down due to a lack of customers.
Our first focus will be on developing a marketing campaign. What products and services does the butcher shop offer? Where is the best place to advertise this on the internet to get the most business? Who are the customers of the butcher shop? How is the business information handled? What equipment will we needed to provide an effective marketing campaign? Also, who will be on the web marketing development team? These are all important questions that will be asked and addressed during this stage of development. This will provide the background to base the entire marketing campaign on. This documentation provides us with a guideline of what our goals and tasks are comprised of.
Unit 2 Document
https://docs.google.com/document/d/1tEt9pI572PMrRQ1lLhLICXqY2fcqR118apX9kIOq9tY/edit?hl=en_US&authkey=CNb-stoOPart 2 Evaluate Cloud Computing
What is cloud computing and SAAS and how can they be implemented in the planning, development, or implementation of a marketing campaign for Fritz’s Butcher Shop? Cloud computing is not a new concept, but it is a concept that is gaining ground especially with small businesses like the butcher shop. Cloud computing is a general term for anything that involves delivering hosted services over the Internet.
What is cloud computing and SAAS and how can they be implemented in the planning, development, or implementation of a marketing campaign for Fritz’s Butcher Shop? Cloud computing is not a new concept, but it is a concept that is gaining ground especially with small businesses like the butcher shop. Cloud computing is a general term for anything that involves delivering hosted services over the Internet.
The advantages of considering a cloud or SAAS product for the butcher shop are as follows:
· It allows the butcher shop to only pay for the products when they use them, not during the months when they don’t.
· The employees of the butcher shop will not have to worry about doing the upgrades or maintenance on the products; that is done by the provider.
· The programs will be available to the employees of the butcher shop when they are on the road, for example at a family reunion hosting a hog roast.
The disadvantages of using this cloud computing or SAAS is as follows:
· If the business should grow to be larger these types of products are not customizable and may not be suitable. This is not very likely as Fritz’s Butcher shop has not grown in size in over 20 years.
· Many companies consider this a security risk. I don’t think this will be an issue with Fritz’s Butcher Shop.
A few options of SAAS that would be suited to the butcher shop:
· Freshbooks is a SAAS program it is an accounting software program of sorts. This will aid the butcher shop in keeping accurate up to date financial records. This will be more economical that keeping paper copies of business records. This program can be downloaded off of the website and has a free trial version available the URL for this website is as follows: https://secure.freshbooks.com/pricing.php.
· Water CMST this website allows for a free 3-page website with a sub-domain of their choice at http://xxxx.publishpath.com. This would be an option for hosting a website devoted to Fritz’s Butcher Shop. A 3 page website is enough to get the butcher shop promoted across the internet. The 3 pages in fact might be more than enough to promote the butcher shop and all the services it offers.
· McAfee is a program that guards against viruses, spyware, adware, malware, hackers, internet scams, ID theft, and phishing schemes (Small Business Solutions). It can be obtained at this URL:
http://shop.mcafee.com/Default.aspx?site=us&pid=HOME&CID=MFE-SHP012
· McAfee is a program that guards against viruses, spyware, adware, malware, hackers, internet scams, ID theft, and phishing schemes (Small Business Solutions). It can be obtained at this URL:
http://shop.mcafee.com/Default.aspx?site=us&pid=HOME&CID=MFE-SHP012
This is a good way for the butcher shop to obtain the needed virus protection it will need to secure your network.
Here is a link to goggle doc that discusses this further in detail:
Unit 3 Document
https://docs.google.com/document/d/1icM4hNxIrZRONHB2axtaxEuMytNgZ3LG8TAcSQ8wjE/edit?hl=en&authkey=CJONvo8MPart 3 Add-ons and why they can help
Glydo is a Firefox add-on that streams news feeds based upon your former browsing history. It also retrieves news, video, tweets, and other info related to your interests. This is a very useful function as it will be able to monitor the business’s former browser history. This add-on may remember that one of the employees of the butcher shop was looking for sausage casings and may display information later on somewhere that has a sale on them, or other information like the price beef is going for at this time. Glydo will keep the employees of Fritz’s Butcher Shop up to date and on top of current news. Here is a link to a video I made about Glydo and it features.
Glydo is a Firefox add-on that streams news feeds based upon your former browsing history. It also retrieves news, video, tweets, and other info related to your interests. This is a very useful function as it will be able to monitor the business’s former browser history. This add-on may remember that one of the employees of the butcher shop was looking for sausage casings and may display information later on somewhere that has a sale on them, or other information like the price beef is going for at this time. Glydo will keep the employees of Fritz’s Butcher Shop up to date and on top of current news. Here is a link to a video I made about Glydo and it features.
Unit 4 Document
Part 4 Part A CRM and what it is
A CRM program is a piece of software that helps businesses focus on customers in line with Customer Relationship Management strategies (Hampson, 2010) . CRM improves customer relations in several ways for Fritz’s Butcher Shop:
A CRM program is a piece of software that helps businesses focus on customers in line with Customer Relationship Management strategies
· This can help a business to identify and better serve customer needs.
· It can lead to better marketing of your product.
· The information contained in a CRM can provide an accurate customer demographic, and better serve existing customers.
· CRM software is important to implement because it improves customer satisfaction profit, and value from existing customers (Business benefits of CRM's) .
Sales Nexus is the CRM software that I recommend to be used at Fritz’s Butcher Shop.
· Sales Nexus cost’s 40 to 50 dollars a month (Pricing and editions) .
· It comes with free training videos and it has videos online.
· Sales Nexus uses SSL for all transactions in an effort to protect the user’s information; it encrypts credit card numbers and other information so it is not able to be seen over the internet (Pricacy Policy) .
· Implementation is easy and no special tools are required.
The URL for this products web site is http://support.salesnexus.com/
Part 4 Part B How keywords can help with web searches
It is important to know how to surf the internet properly; using Boolean operators in your searches can be very helpful, saving time for the employees of the butcher shop. These Boolean operators include and, or not, “”, and the wild card * operand. Using these can help to make the web searches the butcher shop does faster and more efficient. This will save time and money that the butcher shop could put to better use.
It is important to know how to surf the internet properly; using Boolean operators in your searches can be very helpful, saving time for the employees of the butcher shop. These Boolean operators include and, or not, “”, and the wild card * operand. Using these can help to make the web searches the butcher shop does faster and more efficient. This will save time and money that the butcher shop could put to better use.
Unit 5 Document https://docs.google.com/document/d/1ZNZxFK4L5io4zlbOm_Lw1ft6MqoTRbeMfCHyaGfDNII/edit?hl=en_US&authkey=CLGkzssI
Part 5 Email Marketing Campaign
I suggest using an Email Marketing solution called Constant Contact. This is an easy to use program that allows you to create a database of your customers to use for sending out emails and other promotions. It has features to allow the butcher shop to analyze the effectiveness of their emails sent out. In addition, it allows the butcher shop to compare its email to other similar emails from other organization to allow you to design better emails. Also, email contacts can be easily added to email lists. Last it has a variety of templates to choose from when creating an email. These templates are easy to use and make emails and promotions a breeze for a small business like Fritz’s Butcher Shop.
I suggest using an Email Marketing solution called Constant Contact. This is an easy to use program that allows you to create a database of your customers to use for sending out emails and other promotions. It has features to allow the butcher shop to analyze the effectiveness of their emails sent out. In addition, it allows the butcher shop to compare its email to other similar emails from other organization to allow you to design better emails. Also, email contacts can be easily added to email lists. Last it has a variety of templates to choose from when creating an email. These templates are easy to use and make emails and promotions a breeze for a small business like Fritz’s Butcher Shop.
Unit 6 Document
Part 6 Web tools that can help
Visio is a commercial drawing program that I believe could be very useful for Fritz’s Butcher Shop. It has a variety of pre-drawn templates and shapes that can be used to build a variety of diagrams and chart for the butcher shops various needs. This will allow the butcher shop to make diagrams quickly and easily. These could be diagrams for setting up a hog roast or direction to the hog roast. These directions could be done up in Visio and posted on the butcher shops website. Visio allows for import and export in a variety of formats. This will make it very versatile to use for a variety of uses. It integrates nicely with Microsoft other products. A presentation of my findings on Visio is available at the link listed below:
Visio is a commercial drawing program that I believe could be very useful for Fritz’s Butcher Shop. It has a variety of pre-drawn templates and shapes that can be used to build a variety of diagrams and chart for the butcher shops various needs. This will allow the butcher shop to make diagrams quickly and easily. These could be diagrams for setting up a hog roast or direction to the hog roast. These directions could be done up in Visio and posted on the butcher shops website. Visio allows for import and export in a variety of formats. This will make it very versatile to use for a variety of uses. It integrates nicely with Microsoft other products. A presentation of my findings on Visio is available at the link listed below:
Unit 7 Document
https://docs.google.com/present/edit?id=0AZoRzl5idjGBZGN3bWpzbnRfMGZkODlwdGNj&hl=en&authkey=CObsj-gP
Part 7 Blog
A blog is a great way to get the word out there about Fritz’s Butcher Shop. This can be used to put additional information out there that will not be included on the Fritz’s Butcher Shop website. I have designed an accurate portrayal that reflects Fritz’s Butcher Shop. It has API’s chosen for it to enhance the followers of the blog’s experience. How to cook anything is a gadget that gives the user information on how to cook anything. What’s in seasonal informs followers of what is in season in their area as far as fruits and vegetables go. Goggle maps can be used to give followers directions to the butcher shop, or the family hog roast they are attending. I have even included an app that has pictures of deer and other big game. This is one of Fritz’s Butcher Shops specialties, preparation of deer meat in a variety of ways. This also gives the blogs some charter.
A blog is a great way to get the word out there about Fritz’s Butcher Shop. This can be used to put additional information out there that will not be included on the Fritz’s Butcher Shop website. I have designed an accurate portrayal that reflects Fritz’s Butcher Shop. It has API’s chosen for it to enhance the followers of the blog’s experience. How to cook anything is a gadget that gives the user information on how to cook anything. What’s in seasonal informs followers of what is in season in their area as far as fruits and vegetables go. Goggle maps can be used to give followers directions to the butcher shop, or the family hog roast they are attending. I have even included an app that has pictures of deer and other big game. This is one of Fritz’s Butcher Shops specialties, preparation of deer meat in a variety of ways. This also gives the blogs some charter.
The combination of these API’s used together is called a mashup. There are many mashup’s available. Creating a blog is simple and easy to do and can bring more business to the butcher shop.
Unit 8 Document
Part 8 Security and Privacy Concerns
Cloud computing can be an attractive service that should be utilized in Fritz’s Butcher Shop, but privacy could be an issue that you would want to research before deciding to use this service. Privacy is not an absolute when using cloud computing. This is not like storing files on your home computer’s hard drive. If the files are needed, law enforcement can subpoena these documents from the cloud computing or SAAS provider. A few simple guidelines can help you to choose the right cloud computing software with the privacy that you’re comfortable with. One of the things that you can do to insure your privacy is to carefully read the service level agreement. In addition, investigate possible cloud computing options thoroughly. Some of these providers may have their servers physical located in foreign countries where the laws may be different. Also, respect your client’s privacy. Many businesses like hospitals have strict rules like HIPPA that may prevent them from using cloud computing options. Fritz’s Butcher Shop is a smaller business though and is not governed by laws like HIPPA. Your mission critical data should not be used in any cloud computing application.
The last thing that you should do before deploying a webpage is to use a number of different browser and operating systems to view how they will look. This may not make a lot of difference, but it will make some differences. These differences may influence you to format web pages differently. In addition, know that these pages are formatting differently and parts of our page have been moved around will help you to answer questions from customers concerning your web page.
Unit 9 Documenthttp://internetbusinessfundamentals.blogspot.com/2011/05/cloud-computing-and-privacy.html
Timeline
Gantt Chart
Part 1
Part 2
First, we will begin to develop the Web Marketing Campaign. This will include investigating the business function and current business practice. This will help us to establish a baseline to build our web marketing campaign upon.
Second, we will evaluate cloud computing options that may be helpful at the butcher shop. This will establish which programs that we want to use in the butcher shop.
Third, Now that we have our programs we can look for the proper add-ons to go with our programs.
Fourth, Now that we have our basic programs and add-ons we can focus or our more specialized programs such as CRMs.
Fifth, Now that we have all our software it’s time to focus on teaching the employees how to use it correctly such as using Boolean operators including and, or not, “”, and the wild card * operand. These can help make the web searches the butcher shop does be faster and more efficient.
Sixth, after the employees have been trained it’s time for the Email Marketing Campaign since we already have our CRM software with our customer’s information; it can be imported into our email marketing campaign to supply our customers with promotional information for the butcher shop.
Seventh, next we will take a look at Visio and see the many ways it can help the butcher shop such as creating schedules and calendars to be placed on the blog that we are about to create.
Eighth, now it’s time for the Fritz Butcher Shop blog since we have emails going out to our current customers it’s time to get some new customers to send those emails to and create some new business.
Ninth, Now that we have everything up and running it’s time to go over security preferences and privacy concerns.
Gantt Chart
Part 1
Part 2
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